Develop, schedule, and manage daily/weekly content across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) based on brand voice and campaign goals.

Research market trends and key demographic changes to predict media trends that can be tapped for client growth and engagement.

Utilized advanced analytical tools (Google Analytics, Meta, Sprout) to track key performance metrics to that inform

Researched, developed and implemented a fully integrated branding kit for The Bottom's Ceramic Soul Collective, a community based workshop program focused on highlighting the "next generation of Black Appalachian ceramic craft culture"

• Produced 50+ graphics, photos, and videos for social media campaigns using Adobe Photoshop, Illustrator, InDesign, and Canva.

• Spearheaded a daily content marketing initiative that increased engagement by 22%

• Managed Facebook, Instagram, TikTok, and email marketing initiatives increasing growth.

• Plan monthly content calendar for 4 platforms with a combined 2000 followers to increase engagement.

• Created graphics for both social and print for magazine promotion with a readership of 17,000.

• Responsible for creating and completing monthly photoshoots for the physical and digital publication

• Collaborated with a team of 12 creatives and 13 strategists to research, develop, and launch a fully integrated campaign for Meta to compete against 150+ colleges across the U.S

• Developed and designed campaign materials including an 11 page plans book, video production, OOH ads, social/ digital / print executions.

• Responsible for leading monthly creative photoshoots for publication.

• Utilized Adobe Creative cloud for post-production edits.

• Increased online presence and engagement by 32%